#Amazon Why #alexa ?

So...

One evening after our gym session, when the jamming session started we were discussing how virtual assistants like #okgoogle #siri and #alexa has been designed...

we girls, were amazed at how these virtual assistants follow and do things as you instruct them to..

You must be thinking, The title sounds little dramatically or grammatically wrong ..is it..?

But it is a question which everyone probably should ask #Amazon

Why alexa and not #peter or why atleast not give an option where I decide my own name for my #alexa 'the virtual assistant' 

It could be anything I want.. 

Someone who decided this name, I wonder his(assuming it is him) thought process.. That I will have a virtual assistant who will be able to assist me in every way possible.
Great product idea! 
I belong to marketing and sales and hence I know the importance of a product innovation, done to make life easier and convenient ..  

The only question I had..why a female name?

'Sexism' is a heavy word though.. however ..if you look at the definition of sexism, It is prejudice or discrimination based on a person's sex or gender. 
Sexism can affect anyone, but it primarily affects women and girls.

It has been linked to stereotypes and gender roles and may include the belief that one sex or gender is intrinsically superior to another.

I don't say so,

-Journal orpersonalily and social Psychology1995, Vol. 68, No. 2, 199-214Copyright 1995 by the American Psychological Association, Inc.0022-3514/95/S3.00 does.

In social philosophy, objectification is the act of treating a person as an object or thing. According to the philosopher Martha Nussbaum, a person might be objectified if one or more of the following properties are applied to them:

Instrumentality – treating the object as a tool for another's purposes: "The objectifier treats the object as a tool of his or her purposes."

Denial of Autonomy – treating the object as lacking in autonomy or self-determination: "The objectifier treats the object as lacking in autonomy and self-determination."

Inertness – treating the object as lacking in agency or activity: "The objectifier treats the object as lacking in agency, and perhaps also in activity."

Violability – treating the object as lacking in boundary integrity and violable: "The objectifier treats the object as lacking in boundary integrity, as something that it is permissible to break up, smash, break into."

Ownership – treating the object as if it can be owned, bought, or sold: "The objectifier treats the object as something that is owned by another, can be bought or sold, etc."

Fungibility – treating the object as interchangeable with other objects: "The objectifier treats the object as interchangeable (a) with other objects of the same type, and/or (b) with objects of other types."

Denial of Subjectivity – treating the object as if there is no need for concern for its experiences or feelings: "The objectifier treats the object as something whose experience and feelings (if any) need not be taken into account."

and then an idea, why not have an object which will do everything for you!
And probably then the virtual assistant concept is thought of.
A great idea! 

But the question still remains, why Alexa? 
Would really like to know if someone has an answer!